Maddest of all props to the advertising arm of Anheuser-Busch for at long last putting the finger on that quintessential light-beer property that's been eluding my cognition for lo these many years. I refer, of course, to ... drinkability.
Drinkability, people! I say again. And may my bellowed "Eureka!" resound across the land or at least Kansas City.
How could I have been so daft, so addled, so easily circumvented by the preposterously obvious, as to fail to arrive at that conclusion unaided by Bud Light shills? I do, I do indeed want my light beer to be drinkable.
So, good-bye and good riddance for good, ye beers of chewable and rectal-suppository stripe. Ye powdered forms and nasal-spray types. Ye lozenge-based brews (suckability) and ye roll-ons, too. I'm casting my lot with drinkability you see. And here, my dears, is mud in your eye.
# # #
Who is Rick?
ReplyDeleteTry Amstel Light. Not bad.
Eyeguy
aka Bob
aka Marni's Bob
Thanks for commenting, Bob. Unfortunately, even the most flavorful light beers seem bland to me -- and pretty much all light-beer advertising seems not only utterly inane but cynically disdainful of its target audience's collective intelligence. Not every light-beer drinker is a hedonistic imbecile on spring break, and at the end of the day, "drinkability" constitutes an utterly vacant claim.
ReplyDeleteLook, Rick. A true alcoholic doesn't discriminate. Now hold your nose and throw 'em back the way your elbow-bending brood do.
ReplyDeleteML,
TB
seems to me the advertiser has simply picked up on the fact that the overwhelming majority of the "target market" they're after is willing to open their wallets to "utterly vacant claims" - mission accomplished
ReplyDeleteExactly, owlcat!
ReplyDeleteThat's why I just stick to throwing back shots of rubbing alcohol.
ReplyDelete