Yes indeedy! Make my light beer drinkable, please

Maddest of all props to the advertising arm of Anheuser-Busch for at long last putting the finger on that quintessential light-beer property that's been eluding my cognition for lo these many years. I refer, of course, to ... drinkability.

Drinkability, people! I say again. And may my bellowed "Eureka!" resound across the land or at least Kansas City.

How could I have been so daft, so addled, so easily circumvented by the preposterously obvious, as to fail to arrive at that conclusion unaided by Bud Light shills? I do, I do indeed want my light beer to be drinkable.

So, good-bye and good riddance for good, ye beers of chewable and rectal-suppository stripe. Ye powdered forms and nasal-spray types. Ye lozenge-based brews (suckability) and ye roll-ons, too. I'm casting my lot with drinkability you see. And here, my dears, is mud in your eye.

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